Marketing tactics guide the current situational analysis We get something to measure, something to hold ourselves accountable to, and something to ultimately iterate and draw conclusions from. Ask your potential seo company to give you examples of their SEO work including reports that show increase in traffic from search engines …

If you don't know where to submit a guest blog post or what forums would be good to participate on, research where your competitors are going to get links and follow suit. Before writing a blog, it's important that you conduct a keyword search to rank high on Google. Try …

All of these activities are related and are highly dependent on the analysis of your web server logs. For example, if you search for one of your own products, you can look at the "related searches" to see what else your customers typically search for-and these are typically presented in …

XML Sitemaps are files that you can build and submit to Google directly. One of those is just getting the right information. Technical SEO refers to the technical aspects of on-page SEO like site speed, indexability, and mobile responsiveness. The term "technical" can turn a lot of people away from …

All sizes and types of SEO agencies exist. Take it from Google themselves: sites that aren't mobile-friendly or don't have a mobile version of their site should consider a redesign in the near future, since this is an important factor how often your site could show up on page one …

Don 't keyword stuff - write naturally using synonyms, relevant terms and lots of nouns Build a brand and focus on consistent quality. Some long-tail keywords have little paid competition, while others are surprisingly expensive. Choosing an agency begins with the development of quality selection criteria. Visually, I prefer handcrafted old …

And if these people are your demographic, you need to have your SEO in order. The VALS (Values and Lifestyles) typology categorizes respondents into eight different groups based on resources and on the extent to which they are actionoriented.15 Marketing efforts can target generational cohorts, because the approach does …

By performing Search Engine Optimization on a website, it is possible to make that website show up more often in search results, as well as higher on the list of results given when search engine users search for similar stuff on those various search engines. 301 links are permanent and …

Most people trust organic search results. Titles are also critical for improving click through rates as titles are displayed in search results and when pages are shared on social networks. DA/PA and CT/TF are all third party metrics meant to somehow replace the void left by the famous …

Twitter's users are more racially diverse than the internet as a whole or Facebook. Google is far more capable of deciphering user intent and generating results that meet a user's needs, rather than relying on one-to-one keyword matching. Nobody uses search engines to search Twitter; you use Twitter to search …

In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the fewer people will click on your content listing and visit your website Position may be based on product class. Often webmasters …

Having your keyword phrase in the URL also helps with search engines like Yahoo! Providing tips for achieving something is also a recipe for evergreen content. Paid marketing strategies available online tend to be seen as more efficient, as they can be implemented quickly, whereas SEO can take years to …

Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. Google is really focused on evaluating the usefulness of content. You shouldn't feel comfortable using robots.txt to block sensitive or confidential material. One reason is that search engines could …