Utilizing what is called social media listening, for example, will allow you to monitor every mention of not just your brand, but even the type of service/product you provide. The URL is determined by the names of the folders. Trying to fit too much into your UK Vacation is …

Even if your website manages to show up in the first few pages of search rankings and someone clicks on the link, that doesn't guarantee they'll stay. The social media and public relations components of crowdsourcing constitute important ingredients in successfully using this approach to advertising. A local park can …

It documents the steps and activities that are required to get better rankings for a particular site. Unfortunately, Google doesn't update their public facing PR anymore. Instead, you have to use tools like Ahrefs and Majestic to assess the strength of a domain. You need to build content promotion into …

XML sitemaps and RSS/Atom feeds, in their core, are lists of URLs with metadata attached to them. Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the differences in bounce rate between your pages. If a specific page has a …

In addition to storing the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers the pages and websites that were linking to it. A link from one site to another is like a vote or endorsement for the credibility of …

Tracking things like page views, bounce rate, and SEO, as well as likes and shares, can give you a sense of how well people and search engines receive your content. The goal is to gain as many visitors or traffic as possible. Most website gurus suggest a keyword density of …

What is similar, though, is the actual SEO process. One is technical SEO. Increasingly Google is moving away from giving keywords top priority when it comes to ranking signals and is instead giving preference to the user experience. Some directories cost money in order to be accepted into their listings …