Latest developments in cloaking

Backlinks from relevant sites in your niche will be worth significantly more than ones from irrelevant sites or webpages. Some people believe that links from competitors for the same search position as you are worth more than others too. Your URL is part of your brand; many of your customers …

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Will your budget cover improvements to your evergreen content

If you run a small business, gaining exposure and driving traffic to your website is probably a key part of your marketing strategy. If you've got a brilliant website, but you're not getting as much interest as you'd like, stepping up your SEO campaign could prove to be a game-changer …

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Personalization counts: how does domain authority fit into this?

To let your business reap the optimum SEO benefit within the evolving algorithms, it's better to be equipped with some killer SEO optimization tips and stay at peace. By focusing on the implementation of scalable link building processes, you can create a system that grows with your business over time …

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Avoid directories that link to all kinds of websites

The keyword tag, if used, should include your main keywords, those you've chosen as the main focus of your website, as well as those associated with the theme of your web page. However, it doesn't have to be scary to learn more about search engine optimization. On a chilly evening …

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The philosophy of keyword research

But the idea of getting listed at 80 sites and paying for it annually is an idea whose time has passed. So where your business may have services, products and locations, we can organise these documents within the overall structure of the site. The internet is highly competitive. As I …

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Top trends in white hat SEO to watch

The rise in smartphones means that more and more consumers are using applications such as Siri and Cortana, which respond to questions. Marketing messagescan be tied to special events in which names, profiles, and addresses of prospective customers are collected and tracked. Like all things when it comes to building …

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Start simple, but don't forget CTR

The best way to build links is to not build links. I've worked for companies in the past that don't have to ask for them, they just flow in from press, customer blogs, their awesome blog posts, etc. If this is an option (and we'll go over a couple of …

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Expand your comment spam as necessary

Smart content improves the effectiveness and ROI of the material produced by making itself more discoverable and consumable. Relevance met with analytics instrumentation is the winningest combination. However, as you might imagine, it's somewhat difficult to find backlinking opportunities on these sites. Are there any places in the UK to …

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When auditing your site, take time to think about hits

As you know, back in the day we could build 10,000 forum profile links with exact match anchor text and rank in a few days. Unfortunately many SEOs have not changed their game to keep up with Google changes. Now 80% of your links should be brand/URL links …

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Unheard ways to achieve success with metrics

SEO is a marketing discipline that can help you launch your new endeavor off the ground and curate an online visibility on the SERPs. It enables you to garner a massive audience, generate traffic, and create brand awareness. A powerful SEO campaign can propel you to the top of the …

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How to reinvent offsite SEO without looking like an amateur

The difference is the revenue premium, or value of that brand, and would equate to the accrued brand equity. A search term can be generic, broad, specific and long tail. To remain focused, don't go after too many platforms, just be persistent with right platform related to your business. A …

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Write a 1000+ words article about keyword stuffing

The secret is getting the person to think beyond the advertisement and picture the scene being simulated. Depending on your selected hosting options, you can be severely limited in what you can do with your site, or you can have absolute freedom. People are using voice search for local search …

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