A little keyword research can go a long way in helping you understand what your audience wants. If possible, choose a domain name which includes your local area, and structure URLs to include relevant geographical terms where possible. Create content which talks about your local area, but be sure to …

You're ultimately looking to rank for keywords that will bring value to your business (i.e., those bringing traffic that will convert into leads and customers). You, therefore, have to target keywords with relevant intent. While it may seem contrary to the aim of search engine optimization, a robot.txt …

Online stores often use canonical tags for product pages, which is crucial for retaining full search value. Thinking in terms of the search engine-who thinks in terms of the user-too many of these thin category pages (coupled with other forms of duplicate and thin content) can lead a site to …

While external links that point to your site provide long-term SEO value, so do links on your site. When you include internal links (links on your website that point to other pages on your website), you send signals to search engines that tell them how to understand, prioritize, and rank …

And keyword usage is where on page optimization begins to blend with off page optimization. When you or your SEO Company creates links - make them hefty and serious. They should actually be almost a pain to get, whether through outreach, guest posting, or by deliberating with someone in your network …

Well-ranked sites (utilizing only organic SEO techniques) can significantly reduce marketing expenditures. Your marketing copy must establish a relationship that breaks through the boundary of the screen. Google wants the web to be 100% secure and encrypted. It means even if your website doesn't collect any information from users, e …

As a business owner, you want your site to show up in results when it's highly relevant to the user. And what's the result? Writing a good title tag should read more like a newspaper headline than a bunch or keywords, so keep it descriptive, but of course, still with …

SEO involves internal and external website analysis, including link building, proper website architecture and development, competitor analysis, keyword research, content development, and many other tasks. The approach involves generating economies of scale in production while creating a global product using a more universal promotional theme. Consistency aids in providing carryover …

Staying on top of SEO takes a lot of research and experimentation. Google's algorithms are constantly updated so it's important to stay tuned into the latest news. With this in mind, and a bit of practice, you can become your own SEO expert. Research your target audience - If you've ever …