Machines are writing stories and that is often something Google is not a fan of. The tendency of consumers to ignore traditional advertising and digital advertising has led several companies to turn to content marketing and native advertising. With improvements in data coverage across the nation, more and more people …

The measures can be combined with demographic information to supply marketers with a more complete understanding of the target market. Follow our golden rule first though - keep it simple. Repetition makes it more likely that a particular brand will come to mind. Does anyone know where I can find the …

Assessing which keywords to go after first is a crucial second step in your keyword research. This is difficult: not everyone is good at estimating which keywords their site will be able to rank for. They want to be active participants with brands, not just passive customers. Depending on what …

Search engines used to count the number of backlinks and relevancy to determine which position to rank a website in search engine results. It seems the world is going mobile, with many people using mobile phones on a daily basis, and a large user base searching on Google's mobile search …

There are many methods of ensuring your articles can be read easily. Some examples are: adding more paragraphs, headings, snappy sentences, and subheading. Say you want to create a page for a particular product and want it to stay on page 1 for the long term - how are you going …

SEO helps maximize the number of visitors to a particular website or page by ensuring that the site appears high on the list of results returned by a search engine. Google needs to know what your content is about in order to place it in the right SERPs for the …

Predicting the advancing social waves happens when you are looking for traffic from a certain subset of people and have been studying personas. SEO does have its quirks and is a long-term commitment. Buzz marketing, or word-of-mouth marketing, places the emphasis on consumers passing along information about a brand. If …

Media planning commences with a target market analysis. Instead of writing on-page copy for the sole purpose of repeating a keyword multiple times, you should write about your product or service or idea naturally, and let your keyword variations naturally fall into place. If that doesn't happen, go back and …

Come up with topics you can turn into comprehensive guides or tutorials. With the SEO fundamentals in place, your website will be on the right path toward increased search engine visibility. The search engines have an enormous task: that of indexing the world's online content-well, more or less. The reality …