Follow a consistent cadence towards meta tags

Most people trust organic search results. Titles are also critical for improving click through rates as titles are displayed in search results and when pages are shared on social networks. DA/PA and CT/TF are all third party metrics meant to somehow replace the void left by the famous …

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Are search volumes affected by content

It is worth noting that when it comes to link building, it is very difficult to find a site owner willing to give you a link freely. Usually you give something back in return. What is your budget? When you are implementing URL parameters, always check whether the ultimate copy …

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Things to avoid when dealing with text links

Search engines used to count the number of backlinks and relevancy to determine which position to rank a website in search engine results. It seems the world is going mobile, with many people using mobile phones on a daily basis, and a large user base searching on Google's mobile search …

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Personalization counts: how does analysis fit into this?

And keyword usage is where on page optimization begins to blend with off page optimization. When you or your SEO Company creates links - make them hefty and serious. They should actually be almost a pain to get, whether through outreach, guest posting, or by deliberating with someone in your network …

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Pay attention to 301 redirects

Every search engine was built with a different system with unique preferences and features, making each of them beneficial in their own way. But they all have two major functions: they index content and turn over relevant results when a search is processed. Due to the shroud of secrecy around …

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Less is always better when it comes to html

Twitter's users are more racially diverse than the internet as a whole or Facebook. Google is far more capable of deciphering user intent and generating results that meet a user's needs, rather than relying on one-to-one keyword matching. Nobody uses search engines to search Twitter; you use Twitter to search …

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Quick tips regarding mobile search

XML sitemaps and RSS/Atom feeds, in their core, are lists of URLs with metadata attached to them. Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the differences in bounce rate between your pages. If a specific page has a …

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Can a techie truly understand RSS feeds

SEO helps maximize the number of visitors to a particular website or page by ensuring that the site appears high on the list of results returned by a search engine. Google needs to know what your content is about in order to place it in the right SERPs for the …

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Create content about backlinks

In addition to storing the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers the pages and websites that were linking to it. A link from one site to another is like a vote or endorsement for the credibility of …

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High frequency potential of SEO content

According to Industry thought leaders, that there are numerous ways in which poor internal linking can degrade the ability of search engines to index your web pages. These include linking to pages that can't be accessed without filling in a form and even linking to content using JavaScript or Flash …

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Longer content ranks better

A great way to ensure that search engine spiders read your text first is to lay out your site with the appropriate content at the top. You would like if someone searches for "goat farm Detroit" within Google, that your business ideally on the first page of Google search results …

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What everyone ought to know about keyword stuffing

Predicting the advancing social waves happens when you are looking for traffic from a certain subset of people and have been studying personas. SEO does have its quirks and is a long-term commitment. Buzz marketing, or word-of-mouth marketing, places the emphasis on consumers passing along information about a brand. If …

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Consider 301 redirects at the inception

Understanding how search engines work is an important component of SEO. The search engines are constantly tuning their algorithms Consumers often seek the opinionsof friends and relatives concerning products. Campaigns have a defined starting and ending point; they are measured and evaluated afterward. Multiple tracking studies have shown that we …

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Think like a human not a robot when it comes to scraping

The affective component contains the feelings or emotions a person has about the object, topic, or idea. Some websites have suspiciously large number of external links. These are probably the websites which buy links in bulk. These websites are in some ways, spammy websites. Linking to such sites can result …

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Actionable tips on CTR and Twitter

Well-ranked sites (utilizing only organic SEO techniques) can significantly reduce marketing expenditures. Your marketing copy must establish a relationship that breaks through the boundary of the screen. Google wants the web to be 100% secure and encrypted. It means even if your website doesn't collect any information from users, e …

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Actionable tips on cloaking and Pinterest

Regardless of the type of SEO needed, many companies struggle with whether or not to hire an in-house SEO or go with an outsourced agency or consultant. A current situational analysis involves examination of the firm's ongoing market situation. Other times your key people may be involved in other projects …

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At last - revealed: the secret to 301 redirects

Come up with topics you can turn into comprehensive guides or tutorials. With the SEO fundamentals in place, your website will be on the right path toward increased search engine visibility. The search engines have an enormous task: that of indexing the world's online content-well, more or less. The reality …

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At last - revealed: the secret to URLs

Most domains purchased today are either two- or three-word combinations. All of this (seemingly) random information we are collecting gives us a broad basis for knowing what's happening across a variety of industries. Ensure that all published and indexable content on your website is strong and provides value to a …

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Can a techie truly understand citations

For some reason, everyone thinks posting a blog on your own website will magically increase your SEO presence and make your website stronger. All search engines attempt to determine the most important words on a page, in a tag, or in a link. Easily, that stuff's out there it's free …

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Discover the connection between user experience URLs

As a business owner, you want your site to show up in results when it's highly relevant to the user. And what's the result? Writing a good title tag should read more like a newspaper headline than a bunch or keywords, so keep it descriptive, but of course, still with …

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Establish your position regarding domain authority

If you are competing with Amazon, and think that you are going to steal a link by telling someone that you built a better online store, you are delusional. One thing to note about meta search engines is that aside from caching frequently used queries for performance purposes, they usually …

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Everything you need to know about page rank

But there are many other things in play that are much less well known. Most companies use SEO to increase website traffic, which in turn, increases revenue. Editorial links can be some of the most powerful for SEO because they come from other publications in your niche mentioning your company …

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Focus on performance, user experience, and plugins

80 percent of Americans have researched a product online before making a purchase Regardless of the final purchase location, e-commerce sites should be designed to optimize search results. Make Sure Your NAP (Name, Address and Phone Number) Is Consistent! - This is hugely important, not just for search engines, but for …

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Fun with reporting for now

Tracking things like page views, bounce rate, and SEO, as well as likes and shares, can give you a sense of how well people and search engines receive your content. The goal is to gain as many visitors or traffic as possible. Most website gurus suggest a keyword density of …

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Interesting cloaking tactics that can help your business grow

Advertisements featuring fear appeals are commonplace. Knowing how to differentiate SEO from SEM conversions is essential. Gaining backlinks is tough, as it involves convincing a website to share your website with their audience. It's a hustle to pitch your proposition to these websites, which usually is a guest post, sponsored …

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Know How to Craft Content

Always link back to vendors and brands you've worked with. Chances are that they will share your content if they are mentioned in it. SEO and SEM tactics are not disappearing any time soon, so why not use them to your advantage? There are a lot of people using search …

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Let's follow analysis best practise

The same scenario occurs in international markets. Contextual link building -- links that are surrounded by text in the body of content -- have a higher SEO value than links that appear in the footer or sidebar. Create a list of the different web pages and rank them in order of importance …

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Make comment spam the focal point of your marketing efforts

SEO involves internal and external website analysis, including link building, proper website architecture and development, competitor analysis, keyword research, content development, and many other tasks. The approach involves generating economies of scale in production while creating a global product using a more universal promotional theme. Consistency aids in providing carryover …

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My thoughts on doorway sites

Many of the companies I've consulted for over the past few years didn't pay much attention to keyword research. Consumer product manufacturers spend more on trade promotions directed toward retailers. Search engine do not give you links that are counted to your link popularity. You need to write content that …

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Random musings on bread crumbs

This is where a bit of education and training is essential. It's sometimes hardest to do organic search optimization projects in new category spaces, because the search interest is just not there yet. Use your website to communicate your value proposition and your general marketing messages (known as "high-level messages …

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See what keywords you already rank for

Just as Google has always been focused on providing its users with the best results, now it's time to put your focus on what's most important for your audience. The growing sophistication of computer graphics programs makes new and exciting animation technologies available. Where you'll need to cruise for ideas …

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