Quick tips regarding mobile search

XML sitemaps and RSS/Atom feeds, in their core, are lists of URLs with metadata attached to them. Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the differences in bounce rate between your pages. If a specific page has a …

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Can a techie truly understand RSS feeds

SEO helps maximize the number of visitors to a particular website or page by ensuring that the site appears high on the list of results returned by a search engine. Google needs to know what your content is about in order to place it in the right SERPs for the …

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Create content about backlinks

In addition to storing the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers the pages and websites that were linking to it. A link from one site to another is like a vote or endorsement for the credibility of …

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High frequency potential of SEO content

According to Industry thought leaders, that there are numerous ways in which poor internal linking can degrade the ability of search engines to index your web pages. These include linking to pages that can't be accessed without filling in a form and even linking to content using JavaScript or Flash …

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Longer content ranks better

A great way to ensure that search engine spiders read your text first is to lay out your site with the appropriate content at the top. You would like if someone searches for "goat farm Detroit" within Google, that your business ideally on the first page of Google search results …

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What everyone ought to know about keyword stuffing

Predicting the advancing social waves happens when you are looking for traffic from a certain subset of people and have been studying personas. SEO does have its quirks and is a long-term commitment. Buzz marketing, or word-of-mouth marketing, places the emphasis on consumers passing along information about a brand. If …

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Consider 301 redirects at the inception

Understanding how search engines work is an important component of SEO. The search engines are constantly tuning their algorithms Consumers often seek the opinionsof friends and relatives concerning products. Campaigns have a defined starting and ending point; they are measured and evaluated afterward. Multiple tracking studies have shown that we …

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Think like a human not a robot when it comes to scraping

The affective component contains the feelings or emotions a person has about the object, topic, or idea. Some websites have suspiciously large number of external links. These are probably the websites which buy links in bulk. These websites are in some ways, spammy websites. Linking to such sites can result …

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Actionable tips on CTR and Twitter

Well-ranked sites (utilizing only organic SEO techniques) can significantly reduce marketing expenditures. Your marketing copy must establish a relationship that breaks through the boundary of the screen. Google wants the web to be 100% secure and encrypted. It means even if your website doesn't collect any information from users, e …

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Actionable tips on cloaking and Pinterest

Regardless of the type of SEO needed, many companies struggle with whether or not to hire an in-house SEO or go with an outsourced agency or consultant. A current situational analysis involves examination of the firm's ongoing market situation. Other times your key people may be involved in other projects …

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At last - revealed: the secret to 301 redirects

Come up with topics you can turn into comprehensive guides or tutorials. With the SEO fundamentals in place, your website will be on the right path toward increased search engine visibility. The search engines have an enormous task: that of indexing the world's online content-well, more or less. The reality …

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At last - revealed: the secret to URLs

Most domains purchased today are either two- or three-word combinations. All of this (seemingly) random information we are collecting gives us a broad basis for knowing what's happening across a variety of industries. Ensure that all published and indexable content on your website is strong and provides value to a …

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Can a techie truly understand citations

For some reason, everyone thinks posting a blog on your own website will magically increase your SEO presence and make your website stronger. All search engines attempt to determine the most important words on a page, in a tag, or in a link. Easily, that stuff's out there it's free …

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Discover the connection between user experience URLs

As a business owner, you want your site to show up in results when it's highly relevant to the user. And what's the result? Writing a good title tag should read more like a newspaper headline than a bunch or keywords, so keep it descriptive, but of course, still with …

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Establish your position regarding domain authority

If you are competing with Amazon, and think that you are going to steal a link by telling someone that you built a better online store, you are delusional. One thing to note about meta search engines is that aside from caching frequently used queries for performance purposes, they usually …

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Everything you need to know about page rank

But there are many other things in play that are much less well known. Most companies use SEO to increase website traffic, which in turn, increases revenue. Editorial links can be some of the most powerful for SEO because they come from other publications in your niche mentioning your company …

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Focus on performance, user experience, and plugins

80 percent of Americans have researched a product online before making a purchase Regardless of the final purchase location, e-commerce sites should be designed to optimize search results. Make Sure Your NAP (Name, Address and Phone Number) Is Consistent! - This is hugely important, not just for search engines, but for …

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Fun with reporting for now

Tracking things like page views, bounce rate, and SEO, as well as likes and shares, can give you a sense of how well people and search engines receive your content. The goal is to gain as many visitors or traffic as possible. Most website gurus suggest a keyword density of …

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Interesting cloaking tactics that can help your business grow

Advertisements featuring fear appeals are commonplace. Knowing how to differentiate SEO from SEM conversions is essential. Gaining backlinks is tough, as it involves convincing a website to share your website with their audience. It's a hustle to pitch your proposition to these websites, which usually is a guest post, sponsored …

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Know How to Craft Content

Always link back to vendors and brands you've worked with. Chances are that they will share your content if they are mentioned in it. SEO and SEM tactics are not disappearing any time soon, so why not use them to your advantage? There are a lot of people using search …

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Let's follow analysis best practise

The same scenario occurs in international markets. Contextual link building -- links that are surrounded by text in the body of content -- have a higher SEO value than links that appear in the footer or sidebar. Create a list of the different web pages and rank them in order of importance …

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Make comment spam the focal point of your marketing efforts

SEO involves internal and external website analysis, including link building, proper website architecture and development, competitor analysis, keyword research, content development, and many other tasks. The approach involves generating economies of scale in production while creating a global product using a more universal promotional theme. Consistency aids in providing carryover …

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My thoughts on doorway sites

Many of the companies I've consulted for over the past few years didn't pay much attention to keyword research. Consumer product manufacturers spend more on trade promotions directed toward retailers. Search engine do not give you links that are counted to your link popularity. You need to write content that …

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Random musings on bread crumbs

This is where a bit of education and training is essential. It's sometimes hardest to do organic search optimization projects in new category spaces, because the search interest is just not there yet. Use your website to communicate your value proposition and your general marketing messages (known as "high-level messages …

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See what keywords you already rank for

Just as Google has always been focused on providing its users with the best results, now it's time to put your focus on what's most important for your audience. The growing sophistication of computer graphics programs makes new and exciting animation technologies available. Where you'll need to cruise for ideas …

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Small but important things to observe about LSI

What is similar, though, is the actual SEO process. One is technical SEO. Increasingly Google is moving away from giving keywords top priority when it comes to ranking signals and is instead giving preference to the user experience. Some directories cost money in order to be accepted into their listings …

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Tactics around comment spam

Consumer-oriented research assists marketers in identifying the context of a product's use. If you structure your site to rank well on search engines, you can compete with businesses targeting the same customers. When it comes to improving the page rank of a webpage, none other than backlink comes to the …

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The Importance of Word Stemming

What is your budget? For those seeking to sway public (or private) opinion about a particular topic, SEO can be a powerful tool. By promoting ideas and content within the search results for queries likely to be made by those seeking information about a topic, you can influence the perception …

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This story about sitemaps will haunt you forever

Even when a firm uses the adaptation strategy, marketers from various countries learn from each other. Put more simply, SEO will allow you to connect with those searching for your product or service and help turn them into customers. Everything from psychographics, and what makes a buyer take the action …

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Write a 1000+ words article about keyword stuffing

The secret is getting the person to think beyond the advertisement and picture the scene being simulated. Depending on your selected hosting options, you can be severely limited in what you can do with your site, or you can have absolute freedom. People are using voice search for local search …

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