The measures can be combined with demographic information to supply marketers with a more complete understanding of the target market. Follow our golden rule first though - keep it simple. Repetition makes it more likely that a particular brand will come to mind. Does anyone know where I can find the …

Bing is also struggling to cut into Google's market share, but it has made some inroads thus far. If the list starts to look more like a novel, you might want to remove excess calls that may be slowing down your site. Content marketing is about creating content that will …

Assessing which keywords to go after first is a crucial second step in your keyword research. This is difficult: not everyone is good at estimating which keywords their site will be able to rank for. They want to be active participants with brands, not just passive customers. Depending on what …

It documents the steps and activities that are required to get better rankings for a particular site. Unfortunately, Google doesn't update their public facing PR anymore. Instead, you have to use tools like Ahrefs and Majestic to assess the strength of a domain. You need to build content promotion into …

It's critical to understand as much as possible about the website, past SEO efforts and industry as possible. Links are a strong indicator of the value of a website's content, especially when multiple pages target popular keywords. Marketers seek to engage all current and prospective customerswith the brand in order …

A great way to get your site more visible is to begin posting blogs on your site. Blogs increase the size of your site and give you a way to connect with your visitors. This, in turn, increases your search engine visibility, which will give you many more visitors. The …

Search engines used to count the number of backlinks and relevancy to determine which position to rank a website in search engine results. It seems the world is going mobile, with many people using mobile phones on a daily basis, and a large user base searching on Google's mobile search …

Every search engine was built with a different system with unique preferences and features, making each of them beneficial in their own way. But they all have two major functions: they index content and turn over relevant results when a search is processed. Due to the shroud of secrecy around …

There are many methods of ensuring your articles can be read easily. Some examples are: adding more paragraphs, headings, snappy sentences, and subheading. Say you want to create a page for a particular product and want it to stay on page 1 for the long term - how are you going …

XML sitemaps and RSS/Atom feeds, in their core, are lists of URLs with metadata attached to them. Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the differences in bounce rate between your pages. If a specific page has a …

SEO helps maximize the number of visitors to a particular website or page by ensuring that the site appears high on the list of results returned by a search engine. Google needs to know what your content is about in order to place it in the right SERPs for the …

Media planning commences with a target market analysis. Instead of writing on-page copy for the sole purpose of repeating a keyword multiple times, you should write about your product or service or idea naturally, and let your keyword variations naturally fall into place. If that doesn't happen, go back and …

Staying on top of SEO takes a lot of research and experimentation. Google's algorithms are constantly updated so it's important to stay tuned into the latest news. With this in mind, and a bit of practice, you can become your own SEO expert. Research your target audience - If you've ever …

What is similar, though, is the actual SEO process. One is technical SEO. Increasingly Google is moving away from giving keywords top priority when it comes to ranking signals and is instead giving preference to the user experience. Some directories cost money in order to be accepted into their listings …

Consumer-oriented research assists marketers in identifying the context of a product's use. If you structure your site to rank well on search engines, you can compete with businesses targeting the same customers. When it comes to improving the page rank of a webpage, none other than backlink comes to the …

What is your budget? For those seeking to sway public (or private) opinion about a particular topic, SEO can be a powerful tool. By promoting ideas and content within the search results for queries likely to be made by those seeking information about a topic, you can influence the perception …

Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. Google is really focused on evaluating the usefulness of content. You shouldn't feel comfortable using robots.txt to block sensitive or confidential material. One reason is that search engines could …