As businesses succeed, new avenues of revenue open up and therefore new areas of the website need to be created and optimised. Keywords and phrases used in communications should involve thoughtful research from the outset. Based on your business goals, searcher data, and competitive landscape, you can refine the initial …

However, if you take advantage of the many free and low-cost techniques in this book, you can reduce your dollar cost of customer acquisition and stand a better chance of making a profit. Search engines constantly tweak their algorithms to try to balance relevancy algorithms based on topical authority and …

While external links that point to your site provide long-term SEO value, so do links on your site. When you include internal links (links on your website that point to other pages on your website), you send signals to search engines that tell them how to understand, prioritize, and rank …

Click submit and see if that content appears elsewhere on your website or on the Web. The right threshold for you may differ. Even when a migration seems to be on its way, you need to ask yourself: For good link building, you need to build good relationships. There are …

And if these people are your demographic, you need to have your SEO in order. The VALS (Values and Lifestyles) typology categorizes respondents into eight different groups based on resources and on the extent to which they are actionoriented.15 Marketing efforts can target generational cohorts, because the approach does …

Most people trust organic search results. Titles are also critical for improving click through rates as titles are displayed in search results and when pages are shared on social networks. DA/PA and CT/TF are all third party metrics meant to somehow replace the void left by the famous …

Twitter's users are more racially diverse than the internet as a whole or Facebook. Google is far more capable of deciphering user intent and generating results that meet a user's needs, rather than relying on one-to-one keyword matching. Nobody uses search engines to search Twitter; you use Twitter to search …

Predicting the advancing social waves happens when you are looking for traffic from a certain subset of people and have been studying personas. SEO does have its quirks and is a long-term commitment. Buzz marketing, or word-of-mouth marketing, places the emphasis on consumers passing along information about a brand. If …

Understanding how search engines work is an important component of SEO. The search engines are constantly tuning their algorithms Consumers often seek the opinionsof friends and relatives concerning products. Campaigns have a defined starting and ending point; they are measured and evaluated afterward. Multiple tracking studies have shown that we …

Regardless of the type of SEO needed, many companies struggle with whether or not to hire an in-house SEO or go with an outsourced agency or consultant. A current situational analysis involves examination of the firm's ongoing market situation. Other times your key people may be involved in other projects …

Come up with topics you can turn into comprehensive guides or tutorials. With the SEO fundamentals in place, your website will be on the right path toward increased search engine visibility. The search engines have an enormous task: that of indexing the world's online content-well, more or less. The reality …

If you are competing with Amazon, and think that you are going to steal a link by telling someone that you built a better online store, you are delusional. One thing to note about meta search engines is that aside from caching frequently used queries for performance purposes, they usually …

But there are many other things in play that are much less well known. Most companies use SEO to increase website traffic, which in turn, increases revenue. Editorial links can be some of the most powerful for SEO because they come from other publications in your niche mentioning your company …

Many of the companies I've consulted for over the past few years didn't pay much attention to keyword research. Consumer product manufacturers spend more on trade promotions directed toward retailers. Search engine do not give you links that are counted to your link popularity. You need to write content that …