Smart content improves the effectiveness and ROI of the material produced by making itself more discoverable and consumable. Relevance met with analytics instrumentation is the winningest combination. However, as you might imagine, it's somewhat difficult to find backlinking opportunities on these sites. Are there any places in the UK to …

A little keyword research can go a long way in helping you understand what your audience wants. If possible, choose a domain name which includes your local area, and structure URLs to include relevant geographical terms where possible. Create content which talks about your local area, but be sure to …

You're ultimately looking to rank for keywords that will bring value to your business (i.e., those bringing traffic that will convert into leads and customers). You, therefore, have to target keywords with relevant intent. While it may seem contrary to the aim of search engine optimization, a robot.txt …

Online stores often use canonical tags for product pages, which is crucial for retaining full search value. Thinking in terms of the search engine-who thinks in terms of the user-too many of these thin category pages (coupled with other forms of duplicate and thin content) can lead a site to …

It's easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn't very difficult at all. Put simply, copywriting is writing to persuade, convert …

During the taxonomy development phase, content managers can sometimes get carried away with category creation. Don't forget that one source for information about keywords is your own web logs. At the same time, reinforcing previous aspects of an image enables the company to retain loyal patrons and those who are …

By performing Search Engine Optimization on a website, it is possible to make that website show up more often in search results, as well as higher on the list of results given when search engine users search for similar stuff on those various search engines. 301 links are permanent and …

Don 't keyword stuff - write naturally using synonyms, relevant terms and lots of nouns Build a brand and focus on consistent quality. Doing proper keyword research is the first step to a successful SEO campaign. The choice of an agency represents a key component of the advertising management process for …

A great way to ensure that search engine spiders read your text first is to lay out your site with the appropriate content at the top. You would like if someone searches for "goat farm Detroit" within Google, that your business ideally on the first page of Google search results …

In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the fewer people will click on your content listing and visit your website Position may be based on product class. Often webmasters …

Most domains purchased today are either two- or three-word combinations. All of this (seemingly) random information we are collecting gives us a broad basis for knowing what's happening across a variety of industries. Ensure that all published and indexable content on your website is strong and provides value to a …

Search engine crawlers and indexing programs are basically software programs. These programs are extraordinarily powerful. They crawl hundreds of billions of web pages, analyze the content of all these pages, and analyze the way all these pages link to each other. Like news articles, content that includes statistical reports will …

As a business owner, you want your site to show up in results when it's highly relevant to the user. And what's the result? Writing a good title tag should read more like a newspaper headline than a bunch or keywords, so keep it descriptive, but of course, still with …

Google Trends provide clean and reliable results for the popularity of keywords and phrases. Users can be grouped into the four areas of the marketing and sales funnel familiar to traditional marketers: a suspect, a prospect, a lead, and a sale. An organic grocery chain, for example, might write about …

Make sure you are doing your best to have diversity in your Anchor Text when building backlinks. As far as ranking factors go, Anchor Text which had the search keyword in it tended to rank higher in Google for exact match searches and phrase match searches.? It represents a two-way …

The same scenario occurs in international markets. Contextual link building -- links that are surrounded by text in the body of content -- have a higher SEO value than links that appear in the footer or sidebar. Create a list of the different web pages and rank them in order of importance …

This is where a bit of education and training is essential. It's sometimes hardest to do organic search optimization projects in new category spaces, because the search interest is just not there yet. Use your website to communicate your value proposition and your general marketing messages (known as "high-level messages …